Quantitative Research

Io Data has invested extensively in software, hardware and training so that its employees have the necessary tools to perform various types of analysis. Io Data specializes in Internet, phone, and written surveying, financial analysis, database development and analysis, and conventional surveying.

Qualitative Research

In 2012, Io Data Corporation opened a state-of-the-art focus group facility in beautiful Salt Lake City, UT.

The following is a list of potential variables used in the development and administration of Io Data Corporation's market reserach.

Quantitative Variables Qualitative Variables
  • Awareness (Advertising, Brand, etc.)
  • Customer Type Analysis
  • Frequency of Use/Purchase
  • Performance Ratings of Attributes
  • Importance/Performance Gap Analysis
  • Likelihood to Return
  • Advertising Recall
  • Competitor Analysis (Products, Offerings, etc.)
  • Demographics
  • Strengths / Weaknesses
  • Share of Services
  • Head-to-Head Comparison with Competitors
  • Reputation / Impression of Brand
  • Brand Association
  • Personification of Brand
  • S.W.O.T. Analysis (Strength, Weakness, Opportunity, Threat)
  • Brand Hierarchy of Needs (Awareness, Capacity, Responsiveness, Quality, Relationship)
  • Service Quality Gaps Analysis
  • Value Propositions (Choices of Product & Service Options with Pricing

Contact Io Data Corporation today to discuss how our market research solutions can help change the face of your company.