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| A member of the American Marketing Association |
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Country Clubs
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Membership Research
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| Since 1996, Io Data Corporation has provided club managers with realistic, unbiased data to help them manage successfully. Io offers a variety of research products designed specifically for clubs, including member surveys and community surveys. Please review the attached sample and specification sheet, which explain each type of project in detail. |
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Jiffy Lube
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| Member Survey (Sample) |
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| Member Specification Sheet (Sample) |
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So why do Research?
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Member Research
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Member research provides all the necessary information for club management and the Board to formulate a meaningful strategic plan for the club’s future. A strategic plan establishes continuity and direction for clubs, helping smooth the challenging issues they undoubtedly face. Member research is particularly beneficial after clubs make large improvements in infrastructure (i.e. Clubhouse, Course Improvements). It is important to follow up with the members as to how the changes have met their needs, and what else might need to be done.
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We suggest clubs perform a membership survey every 3 to 5 years for tracking purposes, or in cases of any extraordinary change or improvement in club facilities and operations.
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| Explore another exciting solution for country clubs - Community Research |
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© 2006 Io Data Corporation. All rights reserved. |
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